Dubai, UAE

Black
DVNC.agency

DVNC.agency

A design and build agency told through six ball-sport characters, one for each of its services, painted on GPT Image 2.5 Flare and lit like product photography on the agency's black.

The brief was a cast, not a style: every service needed a face a visitor would remember, and every picture on the site had to star one of them. So the pictures are the mascots — there is no stock photograph anywhere on the site.

Details

Client: DVNC.agency

Medium: Image

Models: GPT Image 2.5 Flare

Date: Oct 18, 2026

Making

Step 01: Six characters, one per service

Step 02: A character sheet before any scene

Step 03: The family tested in ten styles

Step 04: Six kinds of picture per service page

Step 05: Clay-and-gold icons for the cards

One character per service

Web design is the fluffy tennis ball. Branding is the shy baseball in its mitt. Growth is the basketball in a visor. Creative is Luxe, the gold golf ball with a monocle. Product design is the football. The monthly subscription is the noir eight ball in a hat and trench coat.

Blue
Bleachers
Walkout

Web design — the fluffy tennis ball

Built in order: the sphere, then the mohair fuzz, then the eyes, then what it does. Only when the character held from every angle was it set into the service's own scenes.

Serve
Desk
Film
Selfie

Branding — the shy baseball

A baseball half hidden in its mitt — shy is the point. A mohair take and a real-leather take were painted side by side before the faces and the scenes were drawn.

Dugout
Helmet
Bat

Growth — the basketball

Wide eyes and a visor: tried through its expressions and its actions first, then put to work across the growth pictures.

Nightcourt
Swish
Locker

Creative — Luxe, the gold golf ball

A luxury object first and a character second: the gold ball is photographed like jewellery, its monocle the only sign of a face.

Macro
Proof
Green

Product design — the football

Its faces and its actions, then the product scenes it walks through.

Tunnel
Locker
Desk

The subscription — the noir eight ball

A detective who keeps watch: an eight ball in a hat and trench coat, lit like a film noir — the one character kept in shadow.

Detective
Shadow

Six kinds of picture, never two alike

Every service page shows its character in different kinds of picture — a scene, a person, a screen, motion, a macro, 3D objects, the work alone, another character's cameo, a panorama — and never two of a kind side by side.

One family of objects

The service cards carry 3D icons in one material — matte clay with gold — one idea per object and one light for all of them, so a page of cards reads as a single set.

20 minute call
Cart that keeps people
Handover with ownership
No code mvp
Product launch
Product page that answers
Reply in 24 hours
Start in three days

How it was made

Thirty-six rounds on a picture board before a page was finished: each character fixed on its own sheet first, then tested as a family — on the field, in a landscape, in ten styles — and only then placed into scenes.

Pixar
.studioStartDubai, UAE